Media-Participations, the European leader in comics publishing and in animated cartoon production, has created Mediatoon to oversee the group's various business activities outside the sphere of comic-book editing and animation production. Mediatoon includes three divisions:
- Mediatoon Foreign Rights
is responsible for selling publishing rights to international publishers, magazines, and newspapers. Mediatoon Foreign Rights represents the comics publishers of Media-Participations group, Dargaud, Dupuis, Lombard, Lucky Comics and Kana, as well as several independent publishers and also handles the foreign rights for derived editions of the animation series produced by Media-Participations. Over 1.5 million comics albums in foreign languages are sold under license every year, in over 40 countries and in more than 30 languages.
- Mediatoon Licensing
licenses rights to the characters and series owned by the Group, such as Spirou, Lucky Luke, Boule et Bill, and Kid Paddle, as well as characters and series outside the Group such as Naruto, Keroro, Full Metal Alchemist, and others.
- Mediatoon Distribution
is responsible for the sale of audiovisual programs to television channels and video publishers worldwide. Mediatoon International Distribution owns a catalog of more than 1 400 hours of children's programming. This catalog includes adaptations of successful European comics and mangas such as Tintin, Astérix, Lucky Luke, Spirou & Fantasio, Naruto, Garfield, Yakari, and Troto, and classics of children's literature such as Babar, Petit Ours Brun (Little Brown Bear), Les drôles de petites bêtes (The Little Insects), and more.